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Learn about alt text and its importance in web accessibility.
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Keyword
A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.
Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.
What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
Marketing Glossary - Marketing Terms You Need to Know
Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.
Mailchimp Tools & Apps Integration Directory
Find an Integration — See how Mailchimp integrates with your favorite tools and apps to help you do more with your marketing.
Manage Your Website in Mailchimp
Once you've created a website, grow your home on the web to include more web pages and content.
Create Your Website in Mailchimp
Learn how to create, publish, and edit a website in Mailchimp.
Mailchimp for Developers
Find all the Mailchimp API documentation and tools developers need to send marketing and transactional emails.
Making the Most of Planning with Sarah Best Strategy
A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.
The Marketer’s Guide to SMS Booking Confirmations
Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.
How to Efficiently Craft a Request for Proposal
Writing a request for proposal can be both exciting and intimidating. Learn how to make your own RFP template to get the right contractors on your project.