Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
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In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
User journey plays a large role in business success. Learn how to create a customer journey map, read key examples, and improve your website experience with key strategies.
Download our research report with WARC to benchmark your marketing team against your peers, assess your AI readiness, and close your capability gaps.
Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.
Gain insights into the psychology of customer loyalty, explore loyalty's evolutionary roots, and develop science-backed strategies to differentiate your brand from competitors.
Discover how to fix deliverability issues and restore your email reputation so that your messages reach the inbox.
Psychographic segmentation allows you to segment your audience for better campaigns. Learn how to use this segmentation method in your marketing today.
Improve the onboarding process with customer feedback. Use this guide to learn how to leverage client onboarding surveys to your advantage.
Net dollar retention is an essential metric for decreasing customer churn and improving profits. Learn how to find and use NDR to retain more clients.
To create successful blog posts that drive results, you’ll need to explore the content that’s already out there.
Product blocks provide you with a super simple way to add 1 or more products from your connected e-commerce store to your Mailchimp campaign, in just a couple of clicks.