Media Spend Optimization: Driving Results and Efficiency
Learn how to optimize your media spend to improve your digital advertising campaigns and drive results for your business.
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What is Media Mix Modeling and How to Use It Effectively
Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.
What Is Data Profiling? Definition, Uses and Best Practices
How can data profiling help your business? Learn the ins and outs of data profiling tools and best practices to avoid data quality issues in the future.
Maximize Your ROI with Cobranding: Tips and Best Practices
Read this guide to learn what co-branding is and how to maximize your ROI with brand partnerships.
Blogging 101: What Is a Blog and Why You Need One
What is a blog and why are there millions of them? Find out how your business can leverage the power of blog content.
Vanity URL: Your Key to Branding and User Engagement
Elevate your digital marketing success by creating a vanity URL. This can make your brand more visible online and drive audience engagement.
How to Write a Value Proposition and Why They Are Important For Your Business
A value proposition shows how your products or services add value to customers. Learn how to write a value proposition with this guide.
Learn How To Create UTM Links and Understand Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
Suggestive Selling Strategies: Increase Business Performance and Profits
Discover effective suggestive selling strategies to enhance your business performance and drive your overall success.
SMS Short Codes: What They Are and Why Your Business Needs Them
Learn what SMS short codes are and how they can be used to maximize your company’s marketing efforts.
How SMS Helps Schools Communicate Faster and Better
Learn how SMS messaging benefits schools—from boosting attendance to improving emergency responsiveness.