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A Good Kind of Weird: HAWRAF

The team at HAWRAF tells us about their beginnings, their process, and how they blur the line between brand and audience.

Increasing Revenue Through Abandoned Cart Messaging and Incentives

We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.

Don’t Call it a Newsletter: Tips from Tobias van Schneider

Tobias von Schneider shares some invaluable insights on building your audience.

How to Fall Back in Love With Your Email Marketing

If you’re intimidated by your newsletter, fret not: Arianne Foulks, founder of Aeolidia, has tips to help you.

Pump Up Membership and Engagement With SMS Marketing for Gyms

Boost gym engagement and keep members coming back with SMS marketing. Learn how text messaging can drive retention, increase signups, and enhance communication.

Customer Lifetime Value and Why it Matters

You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.

Create a Thriving Slack Community: Best Practices and Strategies

Looking to enhance communication with your company or customers? Discover how to create a successful Slack community within your company.

Marketing Ecosystem: What on Earth Is It?

What marketers mean by a marketing ecosystem, why it’s such a big deal and what you may want to do about it.

Intuit Mailchimp and WARC Examine the AI Skills Gap Among Mid-Market Marketers—and Pinpoint How to Close It

New report finds nearly all mid-market marketers believe AI will improve marketing effectiveness, but only one-third have adopted it widely—and 39% cite lack of expertise as a barrier

10 Marketing Automation Challenges and How to Solve Them

Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.

How a Stellar Campaign Nearly Tripled Industry Average Click-Through Rates

Space ambassador Zach Thomas used Mailchimp's personalization tools to bring outer space into inboxes.

Vicky Smith’s Desert Island 5

We asked Mailchimp partner and founder of micro agency Flic Email Vicky Smith what she can’t live without.