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Use Automated Email Follow-Ups to Stay Engaged and Drive Action

Automated email follow-ups boost engagement, save time, and build smarter campaigns that drive customer action.

Don’t Get Sunk by Anchoring Bias

Learn when anchoring bias drives decision-making, the steps to take to avoid this pitfall, and how to use it to achieve better sales and negotiation outcomes.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

What Is a 404 Page and Why Is It Important?

Discover the significance of 404 pages and why they're critical for website success.

How Vacation Races Uses Email Marketing to Give Its Audience Unique Running Adventures

Mailchimp’s marketing tools help the company organize their contacts and send runners to their dream destinations.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.

How a Branding Agency Couples Design and Strategy for Big Results

By focusing on both disciplines, Rhyme & Reason Design redefines being well-branded.

Revisiting Deliverability

Deliverability is more than just an industry buzzword — it’s a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes.

Practicing Self-Care as a Freelancer

Easy ways for freelancers to infuse self-care into their daily lives

Drumming Up New Business When the Economy Isn’t Great

Three experts offer advice for staying afloat while navigating uncertain times.

Bridging the Web and Email: The Case for Subtle Interactivity

The limitations of email might be frustrating for most designers, but for Austin Woodall they’re a source of inspiration — so much so that it changed his career.

6 Simple SEO Tips for Freelancers and Agencies

Improving your business’s search engine ranking means more leads and better business growth.