Key features of RCS messaging
Learn how RCS messaging improves brand communication with rich content, multimedia, and enhanced messaging features.
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What is an OTP?
A one-time password (OTP) adds an extra layer of security. Learn the meaning of OTPs, how they work, and why they’re used in authentication.
MMS Marketing
Explore MMS marketing and see how multimedia text messages help businesses capture attention, boost engagement, and deliver richer experiences.
What is the CTIA?
Explore CTIA best practices for mobile messaging. Learn the requirements for opt-ins and consumer protection in your SMS campaigns.
Bounce Rate
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.
A2P Messaging
A2P messaging enables businesses to send automated texts like alerts, reminders, and promotions. Explore how it works and key use cases.
10 Digit Long Code (10DLC)
What is a 10DLC? Get a clear definition of 10-digit long codes and see why they are essential for compliant A2P business messaging and SMS marketing.
Connect or Disconnect Mailchimp for PrestaShop
Learn how to connect the Mailchimp for PrestaShop module. Use PrestaShop data to track sales and create targeted e-commerce campaigns.
Comparing Mailchimp's Email Builders
Compare mailchimp's legacy email builder with the new builder
About Transactional Email
If you have an online store, you may want to send your contacts transactional emails with information about their purchases and account activity.
About the Canada Anti-Spam Law (CASL)
Learn about the Canadian Anti-Spam Law and what it requires.
Make sure your business is GDPR-compliant
Mailchimp’s tools and resources allow you to stay compliant with the GDPR and easily gather consent for your marketing campaigns.