The Ecommerce Playbook: Expert Strategies for Scaling DTC Brands
A practical field guide featuring 22 industry experts. Learn hard-won lessons on brand positioning, unit economics, paid acquisition, and retention to grow your ecommerce business.
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Data-Backed New Year’s Resolutions for Marketers
Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.
Use Safe Sender Lists to Stay out of Spam Folders
Learn how subscribers can keep your Mailchimp email campaign from mistakenly being marked as spam or junk.
About Mailchimp’s By The Books Program
Learn about Mailchimp’s virtual book festival, By The Books.
Don’t Call it a Newsletter: Tips from Tobias van Schneider
Tobias von Schneider shares some invaluable insights on building your audience.
How to Use X (Formerly Twitter)
Learn how to use X (formerly Twitter) with this beginner-friendly guide. Discover tips for leveraging X for business success.
How to Sell Jewelry Online
Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.
Essential Elements of an Effective Social Media Policy
Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.
How SMS Segmentation Drives Better Engagement
Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.
SMS Sales Tips for Better Results
Maximize your SMS sales with proven strategies and examples. Reach customers directly, increase conversions, and grow your business.
How Hotels Can Use SMS Marketing Effectively
Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.