Connect your app or store to set up automated emails that go out when users take specific actions, like signing up or abandoning their cart.
Mailchimp for startups
The marketing platform that scales with your startup
Get the right tools to make your good idea a thriving business.
Find your first customers
Getting interest from beta users is key in your pre-launch stage. Create landing pages and targeted social ads based on demographics, interests, or behaviors to get early sign-ups. Then spot patterns in user behavior in your audience dashboard to find your target audience.
Get feedback to iterate quickly
Hear from your people so you can be responsive to customer needs and fine-tune your product strategy. Create and send a survey to see what’s working for your customers—and what’s not.
Get more time on your side
Spend less effort on marketing and more time growing your business. Mailchimp’s platform helps you scale faster with pre-built templates, time-saving automations, and intelligent reports and recommendations that keep you moving in the right direction.
Build campaigns in minutes
Whether you’re short on time or short on staff, you can still design eye-catching campaigns in no time with pre-built templates and easy-to-use design tools. Send emails, publish landing pages, create ads, post to social feeds, and more—all without ever leaving Mailchimp.
Find your marketing mix
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Spark engagement and boost brand awareness by creating organic content and ads that stand out on your followers’ feeds.
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Recapture site visitors’ attention by serving up Google or social retargeting ads with an offer they can’t refuse.
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Send highly personalized transactional emails like password resets or order confirmations triggered by customers’ actions.
Know what’s working in real time
Our reports make it easy to monitor campaign performance, audience growth, clicks, and more, so you can make smart decisions about how to spend your marketing budget.
See all your data in one place
No more checking several accounts to find what you’re looking for. Mailchimp integrates with more than 200 web apps and services so you can get a holistic view of your data.
Customize your transactional emails
Send personalized emails to your users, and be there when they need you with signup confirmations, password resets, and more.
Create a custom solution
Integrate your product with Mailchimp. We have open APIs, documentation, and user guides your team can work with.
Supporting you from day one
We’re here to help you get set up or point you in the right direction whenever you get lost. We’ve got marketing guides, step-by-step tutorials, an award-winning support team, and more.
"Mailchimp’s support team is awesome. They’re like family, holding your hand through your business."
“You grow with it, and the features you didn’t know would be useful are ready when you are.”
Steven Carse, Co-Founder of King of Pops
FAQs
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A marketing platform for startups is an all-in-one tool that helps early-stage businesses build an audience, run campaigns, and measure results without a large team or budget. Instead of juggling separate tools for email, social ads, and landing pages, founders get everything in one place.
Mailchimp is built to grow alongside your startup, from the pre-launch phase through scale. As a marketing platform for startups, it gives founders the structure to market consistently, even when time and staff are limited.
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Startups run lean, and most entrepreneurs can't manually manage every customer touchpoint. Marketing automation for startups handles behavior-based emails, retargeting ads, and follow-ups without someone sitting at a keyboard triggering each one.
That matters most in the early days, when a small team is already stretched across product, sales, and support. Mailchimp's marketing automation lets startups do more with less so you can spend your hours building the business instead of sending one-off emails.
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Finding an audience before you've built a reputation is one of the hardest parts of getting a new company off the ground. Mailchimp gives you several ways to start:
Here's how Mailchimp supports early startup marketing:
- Landing pages: Collect sign-ups before launch so you have an audience ready on day one.
- Targeted social ads: Reach people based on demographics and behaviors that match your ideal customer.
- Audience dashboard: Spot patterns in your contacts to define and refine your target audience over time.
Surveys: Gather direct feedback on your product or offer while it's still taking shape. These tools work together to help startups validate an online business idea, build a list, and find an audience before and after launch.
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Mailchimp backs its platform with a full set of startup marketing resources built for founders at any stage. These include:
- Step-by-step marketing guides: Practical walkthroughs for building campaigns from scratch.
- Email design tutorials: Guidance on building emails that look professional without a designer on staff.
- Audience management tips: Advice on organizing and segmenting contacts as your list grows.
- Reporting best practices: Help interpreting campaign data so you know what to adjust.
- Award-winning support team: Real people available when you get stuck.
- Open API documentation: Technical resources for teams that want to build custom integrations.
Mailchimp supports founders at every level, whether the need is a quick how-to guide or developer-level API access.
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Mailchimp's automation runs on triggers. Connect your app or online store, and the platform sends the right message at the right moment without manual input. Examples include a welcome series for new sign-ups, abandoned cart reminders, and order confirmations.
Beyond email, you can set up retargeting ads and automate social posts from the same platform. Once it's connected, automation handles the routine messages so your team doesn't have to.
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A common worry among early-stage founders is outgrowing their tools within a year or two. Mailchimp addresses this with pricing tiers that scale alongside your contact list and feature needs, so you can start a business without worrying about changing platforms as you grow.
Mailchimp also connects with over 300 integrations, letting you expand your tech stack as needs change, and its multichannel tools grow right along with your marketing strategy. The features you'll need next are already built in when you're ready for them.