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Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Why All Businesses Need a Marketing Calendar

A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.

How to Create a Winning Market Development Strategy

Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.

Explore Mailchimp’s All-in-One Marketing Platform

Watch our webinar featuring an in-depth product demo by our SVP of Product and our Director of Product Marketing.

Drive Business Growth with Lifecycle Marketing

Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.

How Olfactif Uses Automation to Market Their Niche Brand

How Olfactif markets their niche brand.

Winning the Moment: ZMOT Strategies for Marketing

Learn what ZMOT marketing is and how it can help your business stay ahead of the competition.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

How to Build a Winning Conversational Marketing Strategy

Create a successful conversational marketing strategy with our guide. Learn to boost customer engagement and achieve better results.

Why Tracking Codes Matter in Digital Marketing

Tracking codes are the key to smarter digital marketing. Monitor, measure, and enhance your campaigns for maximum impact and ROI.