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Essential Elements of an Effective Social Media Policy

Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.

Sign on Bonuses: Pros & Cons

Should your company offer sign on bonuses to attract talented job seekers? Weigh the advantages and disadvantages of a sign on bonus for new employees.

The Power of Semi-Supervised Learning in Sales and Marketing

Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.

Search Engine Marketing: How it’s Different From SEO

Search engine marketing (SEM) can be an effective way to drive web traffic and sales. Learn how it’s different from SEO and how to plan an SEM strategy.

Create the Perfect Sales Strategy in 7 Steps

All sales teams know that products don’t always sell themselves. Learn how to create a successful sales strategy that draws dollars and keeps your customers coming back.

Sales Prospecting Tips and Best Practices

Sales prospecting is one of the most important—and challenging—methods for driving sales. Learn how to do sales prospecting like a pro and generate leads.

Understanding the 7 Sales Pipeline Stages

Learn what the sales pipeline stages are and how to build an effective sales pipeline for your business.

How to Implement a Rolling Budget in Your Business

Learn how to implement a rolling budget for your business and stay on top of your finances.

Refund Email Templates That Build Customer Trust and Loyalty

Discover how the right tone and process can turn refunds into lasting customer relationships.

What Is the Procurement Process?

Discover the procurement cycle, a strategic process of identifying, negotiating, purchasing, receiving, and auditing goods and services for business growth.

The Importance of a Prioritization Matrix for Your Team

Enhance your team’s workflow with a prioritization matrix. Learn how it simplifies task management and boosts productivity.

Before and After: How Pre-Post Analysis Drives Marketing Results

Are you looking to improve your marketing campaign outcomes? Learn how pre-post analysis can uncover what works and optimize your future marketing strategies.