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Why Small Businesses Should Start Marketing on Day One

We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.

The Benefits of Using a Staging Site for Business Websites

Maximize your website's potential with a staging site. Test new features, avoid mistakes, and improve performance.

Elevate Your Sponsorship Request Email Game

Ace your sponsorship request emails with proven strategies. Stand out and secure the partnerships you need.

What Is SPIN Selling?

Spin Selling is a technique in which you ask strategic questions to determine a potential customer’s needs. Learn why it’s effective and how to do it.

Soft Sell vs. Hard Sell: Why a Gentle Approach Wins in Sales

Soft selling is a gentle approach in sales that focuses on the consumer’s needs and not the product you’re selling. Read this guide to learn why soft selling always wins.

Social Sharing Strategies That Maximize Marketing Reach

Reach new audiences with proven content sharing techniques and platform-specific tactics for optimal results.

All About Social Media Icons for Email Signatures

Never waste another email interaction again. Learn how to add social media icons for email signatures and turn every message into a networking opportunity.

How to Optimize Your Social Media Calendar

If you’re not using a social media calendar template to schedule your posts, there are several reasons to start.

What's the Difference Between SMS and MMS Messaging?

When it comes to SMS vs MMS messaging, there are a few crucial differences you need to know. Find out what they mean and when you should use each type.

Seven Steps for Sending Engaging SMS Polls to Your Customers

Want to launch your first SMS poll for your business? We take you through the 7 steps needed to get started.

How to Create an Engaging SMS Fundraising Campaign

SMS fundraising lets you grab prospective donors’ attention. Discover how to create an inspirational nonprofit campaign that drives donations.

SMS Marketing Frequency: What’s Too Much?

How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.