Landing Page Best Practices for High Conversion Rates
Designing a landing page can be more complicated than it seems. Follow these landing page best practices to ensure your website is functional—and eye-catching.
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5 Email Personalization Tips To Boost Open Rates
Follow these email personalization tips to create emails your subscribers will want to open. From user data to subject lines, here’s how to raise open rates.
15 Email Marketing Campaign Ideas to Boost Open Rates
Stand true to your brand personality with your email marketing campaigns. Explore these 15 marketing campaign ideas to get inspired.
The 3 Secrets Behind this Record Label's Impressive Open Rates
The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.
How a Stellar Campaign Nearly Tripled Industry Average Click-Through Rates
Space ambassador Zach Thomas used Mailchimp's personalization tools to bring outer space into inboxes.
15 Ways to Improve Your Email Click Through Rate (CTR)
You're not alone when it comes to wanting to improve your email click-through rate. Learn how to boost your email CTR with these ideas.
Why Do Emails Bounce—And How to Improve Deliverability
Why do emails bounce? Learn exactly what causes email delivery failures and how to implement strategies to reduce bounce rates in your marketing campaigns.
What Is Sales Automation and Its Benefits?
Losing customers in your sales funnel? Learn how process automation can help your sales reps raise conversion rates.
What is a Lightbox in Web Design?
Lightboxes in web design can help boost conversion rates and generate leads. Learn about what lightboxes are and best practices for creating them in this guide.
Engage and Convert: Creating Effective Video Landing Pages
Maximize engagement and conversions with our expert tips on creating powerful video landing pages. Learn how to captivate your audience and boost your conversion rates.
Learn How To Create UTM Links and Understand Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
The Value of a Resend Campaign, By the Numbers
The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?