Product education emails contain content that teaches shoppers how to use your product.
For example, a hair care company may provide instructions on how to repair color-treated hair and subtly weave their products in the contents of the email.
You can repurpose blogs, infographics, social media campaigns, and how-to video campaigns to maximize your efforts. Remember, the goal is to be more educational than salesy.
When someone signs up for your email list, make sure to welcome them with an introductory email. After all, you only make a first impression once.
Doing so helps you accomplish 2 things. First, you can quickly begin to build a connection with new subscribers and explain the type of content they can expect. Second, you encourage them to learn more about your company and product offering.
Surveys and feedback
Online surveys allow you to learn about your customers and ensure you provide the type of content they want.
This kind of campaign can provide additional insight into the needs of your customers, allow you to create campaigns tailored to them, and build more effective audience segments.
Feedback can also improve your products and services. You can encourage subscribers to provide their opinions with special deals or promotions.
Word-of-mouth is a powerful tool in marketing that allows you to generate qualified leads, grow your audience, and increase sales.
In fact, 90% of consumers are more likely to trust a brand that’s been recommended to them. You can attract more people to your brand and even boost loyalty by reminding subscribers of the benefits of your referral program.
Plus, it’s cost-effective since subscribers will do the heavy lifting for you.
Contests or giveaways
People love getting things for free, and you can encourage customers to engage with your brand by running a contest or giveaway.
This email marketing campaign lets you announce the contest to your subscribers, explain how they can win and the rules, and showcase the winner. You can send a series of emails reminding contacts of the giveaway deadline and create buzz.
Ultimately, it’s a great way to grow your email list and market your brand for free with user-generated content campaigns.
Case studies or social proof
A case study allows you to showcase social proof of the effectiveness of your products or services and demonstrate how they have helped customers.
For example, a marketing company may create a case study highlighting how their expertise and strategy increased website engagement by 60%.
Case studies are often several pages long, so you can break down the study into multiple summarized sections rather than limiting yourself to one email.