Certain behaviors should trigger certain responses by your team, and you can use personalized emails to help you achieve that goal.
4. Personalize the email with names and subject lines
You may think that personalizing your emails simply means addressing the customer by name. In reality, it means a lot more than that.
You should always start by personalizing the email with a subject line. Make sure the subject line is not too long, as you want the recipient to read it; however, think about how you phrase the subject line. It needs to feel natural.
Furthermore, you can personalize the email by adding a name to the sender. Instead of simply saying that the email is coming from a certain company, sign the email by someone who works for the company. That way, the email is tied to a name and face instead of simply a brand.
5. Use the recipient’s location as a part of the email
Finally, you should also pay attention to where the recipient is located before you send out the emails.
You might want to personalize the emails by specific geographic location. One of the easiest ways to do this is to think about the time zone in which the recipient is located. Think about when someone is most likely to open and read an email and schedule the emails to be sent at that time. For example, you might have a better chance of getting someone to open your email at noon their time instead of 4 in the morning.
You can also use the recipient's location to personalize the email even further. For example, you can mention something important going on in that specific geographic location, or you might want to talk about changes that are taking place in weather patterns. Remember to tie all of this personalization back to your products and services.
Customize your emails
If you are looking for ways to customize your emails, look for an email marketing platform to help you. For instance, Mailchimp’s email marketing software can help you personalize emails that you send to your recipients without spending an inordinate amount of time doing so.
If you can personalize your email marketing campaign, you should have a higher open rate and conversion rate. Take a look at some of the resources from Mailchimp that can help you do exactly that.