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The Power of Deinfluencing: Redefining Marketing for Savvy Marketers

Learn what deinfluencing is and how it may impact influencer marketing for brands.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

How to Develop a Startup Marketing Strategy

Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.

Why Small Businesses Should Start Marketing on Day One

We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.

Social Sharing Strategies That Maximize Marketing Reach

Reach new audiences with proven content sharing techniques and platform-specific tactics for optimal results.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.

Learn the Basics of Service Marketing to Grow Your Business

Follow these service marketing tips to connect with your customers and build your business.

Ecommerce Trend Forecasting with Secondary Market Research

Use secondary market research to predict ecommerce trends and make data-driven business strategies.

How To Improve Your SaaS Marketing Strategy

Are you marketing a software as a service? Discover ways you can boost the results of your SaaS marketing strategy to drive sales and generate a stronger ROI.

How to Improve Your Retail Marketing for Maximum Impact

Discover key strategies to enhance your retail marketing, attract more customers, and boost sales with impactful techniques that drive results.

Price Skimming: Maximizing Profits and Market Positioning for Businesses

Discover how price skimming can boost profits and strengthen your market position. Learn effective strategies to optimize pricing and gain a competitive edge.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.