Benefits of deinfluencing
Deinfluencing can offer many important benefits to brands, marketers, and consumers, such as:
Improves credibility and trust
Deinfluencing can help brands improve their credibility and trust by showing the brand’s honesty, transparency, and accountability when it comes to a product or service. By acknowledging shortcomings or criticisms, brands can show that they care about customer feedback and are willing to improve their offerings.
Deinfluencing adds transparency to marketing efforts because it discloses partnerships with influencers. By being more open and honest about sponsored content, brands can demonstrate their values and ethics and attract consumers who share similar beliefs or interests.
When influencers are open about the products they don't like, it helps to break down the illusion that all influencers are always promoting products that they love. In turn, you can address those concerns openly, which adds not just transparency but also improves a brand's credibility.
Deinfluencing can help increase engagement with consumers by creating more meaningful and relevant content that addresses their pain points, questions, or needs. By providing more value and solutions for consumers, brands can foster loyalty and advocacy among them.
Deinfluencing can also help consumers increase engagement with brands by creating more feedback and dialogue that expresses their opinions, concerns, or suggestions. When influencers share their honest opinions, it sparks conversations and debates among their followers. This can help to keep followers engaged.
Better long-term results
Deinfluencing can help brands achieve better long-term results by building more loyal and engaged customers who are less likely to switch to competitors or abandon their products. By focusing on quality over quantity, brands can also reduce their costs and increase their profits.
The future of deinfluencing in marketing
Deinfluencing will not put an end to influencer marketing but will evolve it. Your business or brand will have to accept the challenge of offering more transparency and solutions, but it will gain a lot from the process.
Marketers will have to be more creative and strategic in finding and collaborating with deinfluencers who can help them spread their message and build their reputation. But brands will also have to be more respectful and responsive to consumers who want to have a voice and a choice in their consumption.
As more people become concerned about the environmental impact of consumerism and the ethical implications of buying products from certain companies, deinfluencing is likely to become more popular. You may have to rethink your approach to marketing to incorporate deinfluencing, but you don’t have to reinvent the wheel to do so.
In today's world, people want authentic and trustworthy information. This means that marketers and brands only need to offer them just that, especially going forward. This isn’t a trend that’s going to disappear any time soon.
Embrace deinfluencing for more authentic marketing
As a marketing method, deinfluencing can help you improve your credibility and trust, achieve more transparency, increase engagement, and get better long-term results. It can also help you stand out from the crowd and differentiate yourself from your competitors.
This isn’t a rejection of influencer marketing, but rather a redefinition and one worth taking immediate advantage of.
Deinfluencing can be an especially powerful tool for new brands looking to build that initial level of trust and credibility with their audience. If you're willing, to be honest and transparent, you can use deinfluencing to create a more authentic and engaging marketing experience.
MailChimp offers a variety of tools you can take advantage of to leverage influencer marketing. You can also consider running TikTok ads to promote your business on the platform. Check out Mailchimp today to see how these marketing strategies can help your business grow.