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Elevate Perceived Value to Boost Sales and Brand Loyalty

You can significantly influence your customers’ purchase decisions by enhancing the perceived value of your products or services. Learn how in this guide.

Lead Routing: The Missing Piece in Your Sales Strategy

Looking for ways to boost sales productivity? Explore how automated lead routing can streamline your sales process and significantly improve your success rate.

Highbrow's Quick, Educational Automation

Highbrow is a free email subscription service with one goal: to help you learn something new—in just 5 minutes—every day.

How To Find The Right Email Cadence For Your Business

Increase subscriber engagement with the optimal email cadence for your business. Here’s how to workshop and find the email frequency that works best for you.

What Is Dynamic Email Content And How It Can Spice Up Your Marketing Campaigns

Optimize your email marketing campaigns with dynamic email content. Gain a better understanding of subscriber preferences and boost engagement.

Turn New Customers into Regulars with These 4 Automated Campaigns

A few easy ways to use automations to keep your customers coming back.

Tips from Our E-Commerce Users for National Small Business Week

To honor National Small Business Week, we highlighted some tips from our very own e-commerce experts: our customers.

How to Prepare Your Marketing Strategy for a Potential TikTok Ban

Stay ahead of a potential TikTok ban with smart marketing strategy preparation. Learn essential steps and alternative platforms to ensure your brand's success.

Subject Matter Experts: How Marketers Can Leverage SMEs

A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.

What Is an STP Marketing Model?

Develop an effective marketing campaign with segmentation, targeting, and positioning.

How to Develop a Startup Marketing Strategy

Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.

How to Start Your Own Business in 10 Steps

If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.