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How to Find a Niche Market for Your Business

When it comes to starting your own business, it's important to examine which niche markets are right for your business idea. Learn how to find your niche and target your ideal customer.

How to Create a Customer Service Philosophy for Your Business

A customer service philosophy can help your company identify and target customer needs, foster honest communication and engagement, and showcase the company mission and core values.

Why Should You Use a CRM? (Examples & Best Practices)

Why should sales and marketing teams invest in CRM software? Check out these tips and examples to get the most out of your contact management system.

How to Drive Year-Round Success with Holiday Email Strategy

Learn how to use the holidays to pull new customers in and create year-round success with automation tools, thoughtful storytelling, and purposeful messaging.

Business Plan Examples to Help You Write Yours

A business plan is crucial if you’re going to launch a business. Learn how to write a business plan and read a few examples for inspiration.

Why BOPIS is the Future of Retail: A Guide for Business Owners

Discover why buy online, pick up in-store (BOPIS) is rapidly becoming the future of retail with our comprehensive guide for business owners.

Holiday Shopping Made Easy: How BNPL Benefits Business Owners

Simplify holiday shopping for business owners with BNPL (Buy Now, Pay Later). Explore the benefits and enhance customer satisfaction this season.

What is the Best Font for Emails?

Want to improve the quality of your professional or marketing emails? Make sure you’re using an email‑friendly font. Learn more about the best fonts for email.

How Yuool Grows Revenue—and Their Business

The Brazilian shoe company stays connected to their audience and keeps them coming back for more using customer journeys.

How Vårdväskan Uses Mailchimp’s Personalization Tools to Achieve a High ROI

The Swedish e-commerce store provides a healthy array of colorful uniforms, shoes, and everyday essentials to the Nordic medical community.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

How to Optimize Website For Search Engines

How to improve your website’s SEO, boost your search ranking, and increase audience engagement.