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Permission-Based Marketing: How to Do It Right

Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.

Leverage OTT Advertising for Business Visibility

Boost your business visibility with OTT advertising. Unlock the power of Over-The-Top marketing for brand recognition and growth.

Optimize Your Marketing With SMS Analytics

If you've added SMS to your marketing toolkit, Mailchimp's analytics can help you understand how it's working for you.

What is Marketing Reach? How to Measure and Improve It

Learn the definition of marketing reach, its importance, and how to optimize your campaign's marketing reach.

Align Your Marketing Process with Business Goals

Discover how to enhance your marketing process and align it with your business objectives to drive meaningful results.

A Complete Marketing Audit Checklist for Your Business

What is a marketing audit, and could your business benefit from one? The answer is likely yes.

Confused by marketing acronyms? You’re not alone

Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.

Using a Marketing CRM to Better Communicate with Your Customers

Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.

Is Email Marketing Dead? Absolutely Not

Discover why email marketing remains a crucial tool in our digital age and learn about the latest trends to enhance your email campaigns.

How SMS Marketing Can Grow Your Insurance Agency

Increase policy sales and client retention with SMS marketing for insurance agents. Explore strategies to grow your business effectively.

Understand ICP Marketing and Your Ideal Customer Profile

Explore ICP marketing strategies to pinpoint your ideal customer profile. Build meaningful connections and achieve better marketing outcomes.

Humor in Advertising: The Secret to Memorable Campaigns

Learn the dos and don’ts of using humor in advertising to ensure your message resonates positively and effectively with your target audience.