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Understand the Pros and Cons of Transactional Leadership

Learn what transactional leadership is and how to know if it’s the right leadership style for your business.

What Is Social Commerce And Why Does It Matter?

Social commerce is here to stay, and it's time for companies to take notice. Learn more about social commerce and how it can positively impact your business.

What Are Sender Policy Framework Records? What to Know About SPF

What Are Sender Policy Framework Records? What to Know About SPF

Pipeline Management: What It Means in Different Industries

What does it mean to have effective pipeline management across multiple industries, and how does it relate to your sales team? Learn that and more to effectively manage your sales pipeline.

What is NPS? Understanding Net Promoter Score

Net Promoter Score evaluates how loyal customers are to your brand. Learn how to get your NPS score so you can make your CRM more effective.

What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.

Data Visualization: How to Make The Most of Your Customer Data

Learn how data visualization can improve your decision making, increase your efficiency, and enhance communication throughout your company.

How to Build a Winning Conversational Marketing Strategy

Create a successful conversational marketing strategy with our guide. Learn to boost customer engagement and achieve better results.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

The Fundamentals of API Testing for Business Success

Learn what API testing is, the benefits, and how it works. Discover tools and strategies for testing APIs and ensure their reliability.

What Is an Attribution Model?

A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.

The Role of API Calls in Business Operations

Explore the advantages of API calls and how they can be used to improve workflows, increase data accuracy, and streamline business operations.