Below are social commerce best practices to follow as you begin to engage in social media marketing and sell your products and services online.
Choose the right platform for your business
Every social platform is different and some may be more accommodating to your business than others. For instance, Facebook is a social media platform where text posts tend to be very popular, whereas Instagram is a more visual social platform dominated by images and videos.
Each social media channel offers different social commerce tools and capabilities as well. Facebook, in particular, offers a range of social commerce features.
Using Facebook, you can create a business account and set up a Facebook shop, which can act as your brand’s online storefront. In your Facebook shop, users can browse your offerings and make a purchase without leaving the platform.
The bottom line is that you should choose a social commerce platform that aligns with your business goals. Review the social commerce features that each platform has to offer and take a look at the type of audience that each platform attracts. Pinpoint the platforms used by your target audience and create social commerce campaigns on those channels.
Engage your audience
Social commerce can make your customers feel closer to your brand and this, in turn, can help you better engage with customers.
Social media platforms give users the opportunity to like your content, comment on your posts, and even interact with your brand directly. You can engage with customers in comment sections and customers can send you a direct message if they have a question. This type of engagement can help you win customer loyalty and expand your online presence.
Use a chatbot
Chatbots can be a very valuable tool, especially if you consistently deal with a lot of customer inquiries.
One of the best parts about chatbots is that they can respond to customers immediately and potentially provide quick solutions. You can design a chatbot to answer basic customer questions and even perform certain actions, such as retrieving specific order details and processing those orders.
Keep in mind that, in most cases, a chatbot shouldn’t be your only customer service option. You should still have customer service specialists on staff that can help customers resolve more complex problems.
However, chatbots can potentially save your customer service team a lot of time by sorting out basic issues and engaging with customer inquiries.
Creativity is key to any successful social commerce strategy.
Being creative in your social media marketing tactics and digital merchandising allows your business to create great online shopping experiences for your customers. Don’t be afraid to dig into the full range of social commerce features that many of the major social platforms offer, including emerging or experimental features.
Use Mailchimp to build your social commerce strategy
With a social commerce strategy in place, you can optimize the customer journey on social media. Leveraging social commerce platforms enables your business to use data to market to a targeted audience and make sales directly on social media. In doing so, you can expand your audience and more closely engage with customers.
Mailchimp is here to help support your social commerce goals. With Mailchimp’s all-in-one marketing platform, you can create everything from targeted social media ads to specialized landing pages. Try Mailchimp today to see how it can help you build stronger relationships with your audience.