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What Are 3 Types of Product Advertising?

Ready to market your product? Learn about the three different types of advertising—comparative, competitive, and innovative—and the pros and cons of each.

Opt-In List Best Practices for Marketers

Learn the best practices for building and maintaining a high-performing opt-in list that boosts engagement and drives conversions.

Epic Ideas for Your New Year’s Marketing Campaigns

The post-holiday sales slump stops here. Explore top-notch New Year’s marketing campaigns that keep your brand thriving through the January slowdown and beyond.

New Product Development: From Idea to Market Success

Want to excel at new product development? Discover strategies for development, testing, and launch to transform brilliant product ideas into market winners.

Improve Customer Targeting With Micro Segmentation Marketing

Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.

Target Smarter: A Guide to Geofencing Marketing

Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.

Leverage Lifestyle Segmentation to Enhance Targeted Marketing

Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.

12 Integrations That Will Jumpstart Your Marketing

Our pre-built integrations can help you connect your favorite tools, sync your data, and grow your business.

Hyper-Personalization: Get Personal With Your Marketing

Hyper-personalization lets you go beyond relevant to remarkable marketing. Discover how this data-driven approach works and how to get started today.

How to Overcome Writer's Block for Marketing Pros

Unleash your creativity and discover how to overcome writer's block with this comprehensive guide.

When to Use Videos in an Email Marketing Campaign

Embedding videos in your marketing campaigns can be a highly engaging strategy. Learn more about using video in your email marketing campaigns.

Why Return Path Matters for Your Email Marketing

Learn what the return path is and why it’s important for your email marketing strategy.