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Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Transform Healthcare Delivery With Omnichannel Marketing

Discover how omnichannel marketing enhances patient engagement, streamlines care, and builds stronger healthcare connections across every digital and in-person touchpoint.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Why All Businesses Need a Marketing Calendar

A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.

How to Create a Winning Market Development Strategy

Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.

Drive Business Growth with Lifecycle Marketing

Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.

How Olfactif Uses Automation to Market Their Niche Brand

How Olfactif markets their niche brand.

How to Measure Your Email Marketing Success

Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.

How to Grow Your Email Marketing Audience

Expand your audience to boost your business.

Going From Local to National With High Road Craft

How High Road Craft scales for national distribution.

Winning the Moment: ZMOT Strategies for Marketing

Learn what ZMOT marketing is and how it can help your business stay ahead of the competition.