Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
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How Small Businesses are Finding New Ways to Grow
SMBs, marketers, and entrepreneurs like you need insights, data, actionable takeaways, and more than a little inspiration. Whether you’re aiming to boost revenue, build brand trust, or deepen customer loyalty, we’ve got you.
How To Create Campaigns that Resonate
Boost engagement with personalization and marketing segmentation.
Marketing Reporting: A Complete Guide for Your Business
Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.
Marketing Psychology: Learn the Principles of Psychology in Marketing
Understanding marketing psychology can help you optimize campaigns. Read this to learn about marketing psychology tactics and how to apply them.
How to Write a Marketing Plan & Use a Marketing Plan Template
A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.
Create a Marketing Plan For Social Media in 8 Steps
Crafting a social media marketing strategy is an essential part of a successful business in this day and age. Build a strong social media marketing plan by following these steps.
Target Smarter: A Guide to Geofencing Marketing
Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.
Running Marketing Experiments That Work
Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.
Create a Marketing Dashboard to Track Your Performance
Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.
Spotting Market Gaps: How to Identify and Seize Untapped Opportunities
Learn all about market gaps and how to use them to drive growth, build customer loyalty, and gain a competitive edge for your business.
MAP Pricing Explained: What Brands Need to Know
Wondering if MAP pricing is right for your brand? Discover the essentials of minimum advertised price policies and their impact on brand reputation and sales.