Customer Touch Points Explained: Best Practices
Customer touchpoints are the backbone of a successful customer journey. Learn more about what a customer touchpoint is and set your sales team up for success.
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Foster Customer Connections—Go Beyond Transactions
Build genuine customer connections beyond sales. Strengthen loyalty and brand reputation.
Effective Content Design: Strategies for Marketing Teams
Effective content design can enhance the user experience, drive engagement, and boost sales. Unlock the power of content design with our guide and tips.
Color Psychology for Marketers: A Strategic Guide to Brand Success
Color psychology drives buying decisions and helps many good brands become unforgettable. Find out how to use color to connect with customers and boost sales.
Client Testimonials: Boost Trust and Conversions
Client testimonials are powerful endorsements that can convert leads into sales by showcasing positive feedback and influencing potential customers' decisions.
Understanding Buying Motives: How to Sell More Effectively
Using a typical buyer’s motivations in your sales process will boost results. To get started, use this guide to learn what drives buying decisions and how to truly connect with customers.
Build Brand Trust With Customer Reviews
Add your Yelp reviews to Mailchimp email campaigns and drive engagement and sales
BTL Marketing: Get Excellent Results With a Modest Budget
Want to achieve big marketing results with limited funds? Explore cost-effective BTL marketing tactics to build customer connections and drive real sales.
Brand Purpose: The Driving Force Behind Customer Loyalty
Are you striving for more than just sales? Explore this guide on crafting a brand purpose that gives you a competitive edge and boosts customer loyalty.
7 Black Friday SMS Campaigns to Take On the Holidays
Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.
How To Choose The Best CRM For Your Small Business
It's no secret small businesses would also benefit from customer relationship management software. But which is the best CRM for small business sales teams?
Unlock Customer Value with Benefit Segmentation
Maximize customer value and increase sales by applying benefit segmentation. Learn how to group customers by benefits sought and create targeted marketing strategies to meet their needs.