Blogging for Local Search Results
Your blog is one of the key elements of your local search strategy. Here’s how to create and optimize blog posts to stand out to stand out in search results.
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
Basic Ecommerce Metrics Every Business Owner Should Track
As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.
All About On-Page Search Engine Optimization
Generate more traffic and higher rankings by learning on-page optimization strategies such as keyword-driven URLs, title tags, meta descriptions, and more
How To Get More Brand Traffic on Your Website
Search, social, email, and more ideas for driving visitors to your website.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
Alt Text
Learn about alt text and its importance in web accessibility.
Marketing Mix (7Ps of Marketing)
The 7 Ps Marketing Mix gives you a framework to plan your marketing strategy and effectively market your products to your target group.
Keyword
A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.
Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.
What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.