What is Marketing and How to Create a Strategy that Works
Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.
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Simple Website Templates
Do you want to build a website but don’t know where to start? Check out these simple website templates to get inspired.
Subject Matter Experts: How Marketers Can Leverage SMEs
A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.
How to Start Your Own Business in 10 Steps
If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.
SMS Frequency Guidelines: What’s Too Much?
How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.
Small Business Hacks: 8 Tips We Trust
To celebrate National Small Business Week, we pulled some compelling research stats and tips that can help you have a successful year.
How Your Business Can Sell Its Services Online
Have a business that provides services? Here’s a guide for selling those services, with everything from finding your customers to keeping their business.
Create the Perfect Sales Strategy in 7 Steps
All sales teams know that products don’t always sell themselves. Learn how to create a successful sales strategy that draws dollars and keeps your customers coming back.
Our Top Holiday Tips for Small Businesses
When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. Here’s a list of our top tips for the holiday season.
10 Omnichannel Marketing Trends Transforming Customer Engagement
Discover the top 10 omnichannel marketing trends of 2025 and learn how to stay competitive, connected, and ready for what’s next.
10 Omnichannel Marketing Challenges and How to Solve Them
Discover 10 common omnichannel marketing challenges and practical solutions to improve customer experience, data integration, and cross-channel consistency.
10 Marketing Automation Challenges and How to Solve Them
Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.