E-commerce Automations: Time-Saving Techniques for E-commerce
See how Mailchimp’s e-commerce automations can save you time and help you convert more first-time buyers into repeat customers.
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Guide to Direct Email Marketing
Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.
Top Customer Service Email Mistakes and How to Fix Them
Make every customer service email count by avoiding tone, timing, and clarity mistakes that hurt your brand.
Step-by-Step Guide to Gathering Customer Insights
Learn how to gather actionable customer insights to make data-driven decisions and refine your business strategy.
Crafting a Creative Brief: 12 Elements for Project Clarity and Alignment
A well-crafted creative brief can guide your team, improve collaboration, and set clear goals. Learn how to write an effective brief and what elements to include.
How to Create an Email Marketing Strategy
Define your context, objectives, and goals for a strategy that gets results.
Optimize Your Conversion Funnel to Boost Sales
Your conversion funnel is the key to improved business performance. Learn how to optimize it with proven strategies to boost sales and increase revenue.
Ten Content Consumption Trends and How to Harness Them
Discover 10 key content consumption trends and learn how to harness each one to improve ROI, connect with audiences, and elevate your brand strategy.
Email Marketing Best Practices for Email Marketers
In this guide, we outline some of the email marketing best practices as well as common email marketing mistakes and how to avoid them.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.
Address Change Fatigue to Break the Burnout Cycle
Are organizational changes affecting your employees’ ability to stay productive? Learn how to recognize change fatigue and implement effective solutions.
12 Tips to Build a Social Media Following That’s More Than Just Numbers
Grow your social media following with these 12 tips focused on engagement, consistency, and authentic brand connection.