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Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

Why Small Businesses Should Start Marketing on Day One

We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.

Social Sharing Strategies That Maximize Marketing Reach

Reach new audiences with proven content sharing techniques and platform-specific tactics for optimal results.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.

Learn the Basics of Service Marketing to Grow Your Business

Follow these service marketing tips to connect with your customers and build your business.

How to Improve Your Retail Marketing for Maximum Impact

Discover key strategies to enhance your retail marketing, attract more customers, and boost sales with impactful techniques that drive results.

Price Skimming: Maximizing Profits and Market Positioning for Businesses

Discover how price skimming can boost profits and strengthen your market position. Learn effective strategies to optimize pricing and gain a competitive edge.

Leverage Persuasive Writing in Your Marketing Strategy

Drive engagement with these persuasive writing techniques for your next marketing campaign.

Opt‑in Email Strategies Every Marketer Should Know

Opt-in emails are a great way to build a mailing list, but there are some important points to know first. Use this guide to learn all about opt-in email marketing strategies.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Why All Businesses Need a Marketing Calendar

A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.

How to Create a Winning Market Development Strategy

Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.