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Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.

Expert Advice for Agency Financial Survival (and, Eventually, Revival) During Instability

Three experts share their advice for making it through instability and making it past the “now what?” stage toward rebuilding.

Betting on Yourself as a Freelancer

Imposter syndrome is real. Here’s how to tackle it.

What Is a Heat Map In Business?

A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.

Stitching Together Data with Gwynnie Bee

Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre

7 Marketing Resolutions from Mailchimp Customers

We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.

How Laura Olin's Emails Got Her Freelance Work and a Book Deal

When writer and digital strategist Laura Olin started a TinyLetter called Everything Changes, she had modest expectations.

How John Graci Got Back To What He Loves

This leadership speaker had all the answers, until the pandemic turned everything upside down.

Customer Lifetime Value and Why it Matters

You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.

How resilience allowed us to Bloom Together for Pride 2022

From green carnations as self-identifications to lavender to commemorate the Stonewall riots, flowers have long held profound meaning in LGBTQ+ communities.

Mailchimp Coffee Hour Invites Speakers To Share Their Knowledge

Maybe you’ve heard about Coffee Hour, the Friday morning speaker series that's been a staple of our culture for years, growing and changing along with the company.

Harnessing The Power of Segmentation to Bolster Engagement and Bookings

Prestigious sporting lodge Poronui noticed that their new inquiries had started to dwindle. So they approached Auckland-based agency Calibrate.