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Running Marketing Experiments That Work

Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.

Create a Marketing Dashboard to Track Your Performance

Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.

What Are Mailto Links? Everything You Need to Know

A mailto link lets users send emails with a single click. Learn how to create and customize mailto links for seamless communication on your website.

Loss-Leader Pricing to Attract Customers and Boost Sales

Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.

Live Shopping: Is it the Future of E-Commerce?

Learn how live shopping can revolutionize your e-commerce business. Discover the benefits, tips for getting started, and why it's the future of online retail.

Leverage Lifestyle Segmentation to Enhance Targeted Marketing

Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.

How To Improve Your Lead Qualification Process

Maximize lead quality with this guide to improve lead qualification. Learn proven strategies to identify high-quality leads and increase conversions.

Building a Knowledge Base That Works

The best way to share essential information with your customers and employees.

How to Use Jump Links to Enhance User Experience

Read this guide to learn what jump links are and how to use jump links to enhance your user experience.

How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%

The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.

Introducing Product Blocks

Product blocks provide you with a super simple way to add 1 or more products from your connected e-commerce store to your Mailchimp campaign, in just a couple of clicks.

How SMS Marketing Can Grow Your Insurance Agency

Increase policy sales and client retention with SMS marketing for insurance agents. Explore strategies to grow your business effectively.