About Unsubscribes
When a subscriber declines to receive further campaigns, it's called an unsubscribe. Learn how unsubscribes work in Mailchimp and how you can manage them.
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About SMS Short Codes
Learn about using short codes with your Mailchimp SMS program.
About Preview Text
Preview text is the part of your email that appears next to the subject line in recipients’ inboxes. Learn how to add or generate preview text in Mailchimp.
About Pre-Built Segments
Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.
Use Open Tracking in Emails
Open tracking lets you see if your contacts have opened your sent email campaigns. Learn how we track opens and how to view open results.
About the Conversion Insights Dashboard
Learn how the conversion insights dashboard tracks Mailchimp’s contribution to your revenue.
