How Dawson Denim Got Back to What They Love: Making Jeans, Not Marketing Them
Mailchimp partner, Kim Darragon, was hired to wear the marketing pants so they could get back to making pants.
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See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
Why Storytelling Builds Stronger Customer Connections
Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.
The Science of Split Testing to Drive Results
Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.
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Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.
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Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.
Why Do Emails Bounce—And How to Improve Deliverability
Why do emails bounce? Learn exactly what causes email delivery failures and how to implement strategies to reduce bounce rates in your marketing campaigns.
What to Expect When You're Expecting to Hire a Mailchimp Partner
Here are the dos and don'ts of preparing to hire a Mailchimp partner for marketing and growing your business