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Loss-Leader Pricing to Attract Customers and Boost Sales

Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.

Live Shopping: Is it the Future of E-Commerce?

Learn how live shopping can revolutionize your e-commerce business. Discover the benefits, tips for getting started, and why it's the future of online retail.

Leverage Lifestyle Segmentation to Enhance Targeted Marketing

Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.

How To Improve Your Lead Qualification Process

Maximize lead quality with this guide to improve lead qualification. Learn proven strategies to identify high-quality leads and increase conversions.

Building a Knowledge Base That Works

The best way to share essential information with your customers and employees.

How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%

The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.

Introducing Product Blocks

Product blocks provide you with a super simple way to add 1 or more products from your connected e-commerce store to your Mailchimp campaign, in just a couple of clicks.

How SMS Marketing Can Grow Your Insurance Agency

Increase policy sales and client retention with SMS marketing for insurance agents. Explore strategies to grow your business effectively.

How to Write an Influencer Outreach Email That Gets Responses

Write influencer outreach emails that get results. Learn key strategies and use our template to improve your response rate.

How to Improve Your Lead Scoring System

Upgrade your lead scoring models with this quick guide and get a better understanding of exactly how lead scoring works.

How to Write a Sales Email That Actually Converts

Writing persuasive sales emails can drastically improve email campaign performance. Learn how you can write the best sales emails that actually convert.

How to Sell a Product Online

Learn how to source your products, find your customers, and connect the 2 using this in-depth guide to getting started with e-commerce.