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Lookalike Modeling Best Practices to Engage Customers

Use lookalike modeling to expand your customer base. Learn proven best practices to improve targeting and drive engagement in your digital campaigns.

How to Organize Long-form Content for Maximum Engagement

Learn how a well-structured approach to long-form content can significantly enhance reader engagement and retention.

The Long and the Short of Email and SMS

Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.

Local TV Advertising: A Proven Way to Grow Your Business and Build Your Brand

Learn how to use local TV advertising to boost brand awareness and grow your business. Reach targeted audiences and increase customer engagement.

How to Generate Leads on LinkedIn

Marketers often overlook LinkedIn, but the thriving social network is an excellent marketing channel. Learn how you can use LinkedIn to generate leads.

How to Create and Optimize Your LinkedIn Business Page

Learn how to create and optimize a LinkedIn business page for your brand. Follow this step-by-step guide to build your professional presence online.

Using Linear Attribution to Enhance Campaigns

Discover how linear attribution can optimize campaign effectiveness by evenly distributing credit across all touchpoints in the customer journey.

Leverage Lifestyle Segmentation to Enhance Targeted Marketing

Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.

Lifestyle Business Ideas for Entrepreneurial Success

Discover practical lifestyle business ideas to thrive as an entrepreneur, balancing success with your personal well-being.

Drive Business Growth with Lifecycle Marketing

Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.

Lead Time: What It Is and Why It Matters

Discover how your product's lead time can affect your profits, operations, and customer satisfaction.

Tracking Your Lead Source: Why It Matters and How to Do It Effectively

Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.