Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
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Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
Best Marketing Strategies for Small Business Owners
Explore practical, cost-effective marketing strategies small businesses can use to reach customers, boost engagement, and fuel growth.
How to Vlog: 22 Tips to Get Started
Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.
How Our New Dashboard Makes Your Data Actionable
Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.
How to Design Eye‑Catching Marketing Emails
If you’re not quite sure how to design marketing emails, a few design tips can be a big help. Read on to find out the ins and outs of email marketing design strategies.
The Ecommerce Playbook: Expert Strategies for Scaling DTC Brands
A practical field guide featuring 22 industry experts. Learn hard-won lessons on brand positioning, unit economics, paid acquisition, and retention to grow your ecommerce business.
What is E-commerce?
What is e-commerce and how does it work? Explore the definition of electronic commerce, different business models, and essential strategies for starting and growing an online store.
Upcoming online events, conferences and webinars
We love to meet our customers virtually-in-person. Join us for these online events from home.
Customer Journeys and Landing Pages Drive Engagement
Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.
Webinar: The Winning Formula
Engage, convert, repeat—just like that
Racing Towards Growth — Driving ROI with Personalized Content
Drive ROI with personalized content that cuts through noise.