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3 Essential Pre-Built Segments for Your E-Commerce Business

Connect your store to Mailchimp and access pre-built segments based on your customers shopping behavior. Send them personalized content and watch your sales increase.

How Mailchimp University Helps Us Stay Weird and Grow Strong

We just do things differently. And as one of Mailchimp’s 2 talent mentors, nurturing that difference is part of my job.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Turn New Customers into Regulars with These 4 Automated Campaigns

A few easy ways to use automations to keep your customers coming back.

Tips from Our E-Commerce Users for National Small Business Week

To honor National Small Business Week, we highlighted some tips from our very own e-commerce experts: our customers.

Five ways to cut through the noise this summer

This summer, don’t just add to the noise – cut through it with strategic, data-driven marketing. Here are five ways to do it.

7 Strategies to Improve Your Subscription Management

Optimize your business with 7 seamless subscription management strategies. Elevate efficiency and drive growth.

Subject Matter Experts: How Marketers Can Leverage SMEs

A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.

What Is an STP Marketing Model?

Develop an effective marketing campaign with segmentation, targeting, and positioning.

How to Develop a Startup Marketing Strategy

Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.

How to Start Your Own Business in 10 Steps

If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.

Small Business Hacks: 8 Tips We Trust

To celebrate National Small Business Week, we pulled some compelling research stats and tips that can help you have a successful year.