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What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

How to Vlog: 22 Tips to Get Started

Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

The 3 Secrets Behind this Record Label's Impressive Open Rates

The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.

Bump, Nudge, Follow Up: Mastering the Art of Reminder Emails

Master the art of the email bump with smart follow-up strategies, practical examples, and tips to re-engage prospects—without sounding pushy.

How to Build Customer Connection Through Empathy

When UK-based Honeywell Biscuit Co. allowed subscribers to opt out of holiday promotions, they found room for deeper engagement.

FreshInbox: On a Mission to Take Interactive Email Mainstream

FreshInbox founder Justin Khoo  as spent his entire career pushing the web to be better. And in email, he sees a lot of room for improvement.

Create Zero-Click Content That Boosts SEO Rankings

Want more visibility? Learn how to create zero-click content that ranks higher in search results and captures attention—without a click.

Creating Eye-Catching YouTube Thumbnails

Learn how to design YouTube thumbnails that will boost visibility for your brand and get you more views.

YouTube SEO: The Missing Piece of Your Content Strategy

YouTube SEO is your path toward steady channel growth. Learn the key steps to rank higher and get more views.

How to Craft Compelling Press Releases

Explore impactful press release strategies, trends, and a ready-to-use template for effective communication.