SMS URL Best Practices for Higher Engagement
Use the expert tips on SMS URLs to increase clicks and engagement.
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Impact of Mobile Use on Email Engagement
Click rates vary by device, link placement, design responsiveness.
How to Get Started With Data-Driven Attribution in Marketing
Learn about the benefits of a data-driven attribution model and how it compares with the last-click attribution model.
Landing Page
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
Mastering Single Keyword Ad Groups (SKAGs)
Single keyword ad groups, or SKAGs, can help boost campaign performance. Get started with this Google Ads strategy today.
Switching From the Position-Based Attribution Model
Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.
How to Create Interactive Emails To Engage Your Audience
Learn how to create interactive emails that capture attention and boost audience engagement. Tips and strategies to enhance your email marketing efforts.
How to Post on Instagram from a PC
Use this step-by-step guide to learn how to post photos and videos to Instagram from your PC as well as other tips for managing your business's Instagram.
Email tracking 101: Benefits and Tips
Get the most out of your email marketing strategy with email tracking. Learn the ins and outs of popular email tracking software that actually works.
Top Advertising Metrics to Track for Better Campaign Performance
From impressions to conversions, track the advertising metrics that matter most for better campaign outcomes.
The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.