Nowadays, virtually every business with an online presence is engaging in some type of email marketing campaign. Email marketing can be a great way to connect with your audience and personalize marketing materials while still reaching a lot of people.
Additionally, one of the best parts of email marketing—and digital marketing in general—is the capabilities you have when it comes to collecting and reviewing analytics, metrics, and insights.
Email tracking is one way to gather key analytics and data when running email marketing campaigns. So what is email tracking? And how does email tracking work?
In a nutshell, email tracking describes the monitoring process that takes place after an email has been sent. With email tracking, you can see which customers opened your emails and when they opened them.
In some cases, you can even access more detailed data, like whether they opened any attachments included in the email or clicked on certain links. In this article, we go into more detail about what email tracking is and how it works. We discuss how email tracking can help your business and identify some of the most important KPIs to track when it comes to email marketing. Read on to learn more about how to track emails or navigate the article using the links below.
What is email tracking?
Email tracking is when you monitor relevant activity and actions taken after an email has been sent.
For instance, after sending an email, you may want to know whether or not the recipient opened your email. With email tracking, you can see if the recipient opened your email and better understand how they interacted with your email marketing campaign.
In addition to telling you whether a recipient opened your email, an email tracking tool can also tell you the time and date at which the email was opened and, in some cases, even the location.
Email tracking tools can also shed some light on how a recipient interacted with your email—did they click on any UTM links? Did your email lead the recipient to your business website?
As you can probably tell, information like this can be very helpful in creating and managing an email marketing campaign. In the next section, we’ll take a closer look at how email or link tracking can help your business and enable you to create smarter digital marketing campaigns.