About Open and Click Rates
Mailchimp's reports include open and click rates. These rates help you track audience engagement. Use them to learn what subject lines and content perform well.
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Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
How Shapeways Increased Their Click-Through Rates by 525%
The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.
Visual Merchandising Tips From Click! Design that Fits
Visual merchandising best practices from Click! Design That Fits.
Simplify Purchases by Adding One-Click Checkout
Make online shopping effortless by adding one-click checkout to your website. Learn how this feature can increase conversions and delight customers.
Elevate Your Email Design to Boost Clicks and Conversions
Boost clicks and conversions with email design tips for strong visuals, appealing layouts, and cross-channel integration.
15 Ways to Improve Your Email Click Through Rate (CTR)
You're not alone when it comes to wanting to improve your email click-through rate. Learn how to boost your email CTR with these ideas.
Ad Personalization: How to Make Every Click Count
Gone are the days of cookie-cutter advertisements. Learn to embrace the power of ad personalization and connect with your customers on a new level.
How to Create a Homepage That Drives Clicks
Ideas for designing a homepage that engages visitors and encourages website traffic.
Fixed Get Campaign Info to return total clicks for parent automations and variates
Recent and scheduled updates to the Mailchimp Marketing API, Transactional Email, and Open Commerce.
Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.