Customer Experience Analytics: Turn Data Into Dollars
Does your customer journey have hidden roadblocks? Discover how customer experience analytics can help you identify and eliminate common friction points.
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Track Customer Engagement Metrics and Boost Retention
Monitor and improve customer engagement metrics for better customer retention.
What is Your Customer Effort Score and How Can it Help Your Business?
Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.
How to Conduct a Cost-Benefit Analysis
Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.
Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making
Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.
Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.
How to Freelance Like a Pro
Learn how 3 experienced marketing freelancers get clients and maintain a fulfilling work-life balance.
Sales Methodologies: Think Beyond “Always Be Closing”
Sales success isn’t about constant closing. Learn how to break free from high-pressure sales practices and embrace modern sales methodologies that get results.
On Choosing Clients and Making E-Commerce Beautiful
Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.