How to find clients
It can be difficult to know where to begin when trying to win and onboard new clients. Here are 3 strategies to help you streamline the process.
1. Tap your network
Networking is vital to building your business. Although the idea of getting started might feel intimidating, connecting with potential clients can be surprisingly easy. In fact, you may already have some in your contact list! This was true for Mari Backus, founder of the North Carolina-based Stay Collective Co, who started out by completing projects for organizations and companies that she worked with during her previous job. The result was a snowball effect of new business. “As I continued taking on more projects, many clients would refer me to their friends or colleagues, continuing the growth of my clientele,” she explains.
2. Build your portfolio
When you’re just starting out, it’s hard to market yourself without a portfolio that shows off your great work. Just ask Marcy Chu, a freelancer based in Venice, California, who encountered this very obstacle when she was starting out. As an upfront investment in herself, Marcy decided to offer her services for free. “After the free work, I started taking projects on Upwork—at a super reduced rate—and slowly raised it over time.” Now, Marcy’s an established marketer with an enviable client roster that includes an Ivy League institution.
3. Market Yourself
Putting yourself front and center may not come naturally to all freelancers. If you’re not comfortable in the spotlight, you can always let your work speak for itself. Once you build out your portfolio, Marcy suggests promoting your projects on platforms—like the Mailchimp experts directory—designed to connect Mailchimp partners with clients.