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Franchising 101: Essential Tips for Entrepreneurs on Getting Started

Unlock the secrets to successful franchising. Here's how to start a franchise.

How to Calculate EBITDA

EBITDA is a powerful financial metric that provides a clear picture of a company’s operational profitability. Learn how to calculate EBITDA.

Gift Card Marketing Strategies for Holidays and Beyond

Discover year-round gift card marketing strategies, including tips for promoting eGift cards during the holidays and beyond to boost sales and engagement.

Gathering Customer Feedback with SMS to Improve Satisfaction

Collect customer feedback through SMS for quick, authentic responses. Learn how to craft effective messages, when to send them, and how to analyze results.

Essential Metrics for Your Customer Experience Dashboard

Build a better customer experience dashboard with metrics designed to boost engagement, retention, and overall satisfaction.

Customer Experience Analytics: Turn Data Into Dollars

Does your customer journey have hidden roadblocks? Discover how customer experience analytics can help you identify and eliminate common friction points.

Track Customer Engagement Metrics and Boost Retention

Monitor and improve customer engagement metrics for better customer retention.

What is Your Customer Effort Score and How Can it Help Your Business?

Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.

How to Conduct a Cost-Benefit Analysis

Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.

Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making

Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.

Why Brand Salience Matters for Brand Loyalty and Customer Retention

Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.

How to Define, Measure & Achieve Brand Alignment

Brand alignment problem? Learn how to cultivate a consistent brand with our tips on measuring and mastering brand alignment.