Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
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How to Upload a Video to YouTube on Mobile & Desktop
By uploading your videos to YouTube, you can reach a wide audience and strengthen your brand’s content marketing strategy.
How to Post on Instagram from a PC
Use this step-by-step guide to learn how to post photos and videos to Instagram from your PC as well as other tips for managing your business's Instagram.
How to Create Fundraising Emails That Drive Donations
A well-written fundraising email can encourage customers to donate. Learn how to create emails that engage prospective donors.
Best Free Photo and Video Editing Software and Apps
Want to edit your photos but don’t know where to start? Check out this guide and review the best free photo editing software and mobile apps.
What is a Confirmation Email? Examples & Best Practices
Gain a better understanding of what a registration confirmation email is and why they are such an important part of email marketing.
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
Display Ads
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
Omnichannel SMS: One Channel to Sync Them All
Omnichannel SMS can help you avoid losing customers between touchpoints. Here’s how to get started.
Conversion Rate
The percentage of user actions taken after total clicks on a display ad or other digital asset.
3 Tips for Optimizing Email Content in Real Time
Learn these must-know tactics to successfully prepare for Black Friday and Cyber Monday.
3 Reasons Never To Buy Email Lists
Want to learn more about buying email lists and why you should avoid them? Here are the top three reasons to never buy unvetted lists.