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Choose the Right Payment Gateway for Your Business

Payment gateways are used by merchants to accept credit cards and other types of electronic payments. Find the best payment gateways for your business here.

Monthly Recurring Revenue vs. One-Time Sales: Which is Better for Your Business?

Discover the difference between monthly recurring revenue and one-time sales and determine which is better for your business.

Unlock Growth Potential: How to Utilize Leverage Ratios

Read this guide to learn what leverage ratios mean for your business and how you can utilize them to unlock growth potential.

How to Calculate EBITDA

EBITDA is a powerful financial metric that provides a clear picture of a company’s operational profitability. Learn how to calculate EBITDA.

Gathering Customer Feedback with SMS to Improve Satisfaction

Collect customer feedback through SMS for quick, authentic responses. Learn how to craft effective messages, when to send them, and how to analyze results.

Essential Metrics for Your Customer Experience Dashboard

Build a better customer experience dashboard with metrics designed to boost engagement, retention, and overall satisfaction.

Customer Experience Analytics: Turn Data Into Dollars

Does your customer journey have hidden roadblocks? Discover how customer experience analytics can help you identify and eliminate common friction points.

Track Customer Engagement Metrics and Boost Retention

Monitor and improve customer engagement metrics for better customer retention.

What is Your Customer Effort Score and How Can it Help Your Business?

Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.

How to Conduct a Cost-Benefit Analysis

Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.

Consumer Behavior Models to Elevate Your Marketing Strategy

Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.

Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.