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How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years.

Bounce Back Emails: What to Include and Avoid

Learn what to include and avoid in a bounce back email, plus tips for handling invalid email addresses and improving your email deliverability.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

How Cambio & Co. Fuses Jewelry, Storytelling, and Cultural Heritage into a Brand

How Cambio & Co. uses Mailchimp and Shopify to share its handmade Filipino jewelry with larger audiences.

The Dos and Don’ts of Networking for Agencies and Freelancers

What to do (and what to avoid) while building your network in the no-handshake era

Making Websites Come Alive With WM.Digital

WM.Digital helps online businesses look and feel like modern vanguards instead of relics of the past. Here’s how they led the way for one Miami-based handmade jewelry shop.

What Are the Most Used Email Service Providers?

There are several email service providers one can use for business and personal use. Read this guide to learn about the most popular email providers.

Making the Most of Planning with Sarah Best Strategy

A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.

The Marketer’s Guide to SMS Booking Confirmations

Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.

How to Efficiently Craft a Request for Proposal

Writing a request for proposal can be both exciting and intimidating. Learn how to make your own RFP template to get the right contractors on your project.

The Power of MQLs (Marketing Qualified Leads)

Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.

Empathetic Email Templates for Difficult Moments

Learn how to write empathetic email templates for difficult moments and improve customer service communication with thoughtful, human-centered responses.