The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.
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BIMI: What It Is and Why it’s Important to Email Marketing
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
Top Customer Service Email Mistakes and How to Fix Them
Make every customer service email count by avoiding tone, timing, and clarity mistakes that hurt your brand.
Refund Email Templates That Build Customer Trust and Loyalty
Discover how the right tone and process can turn refunds into lasting customer relationships.
Inbox Impact: Create Effective Promotion Emails
Craft effective promotion announcement emails for your company with expert tips. Engage employees seamlessly and elevate your internal communication.
Bounce Back Emails: What to Include and Avoid
Learn what to include and avoid in a bounce back email, plus tips for handling invalid email addresses and improving your email deliverability.