The Science of Split Testing to Drive Results
Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.
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How soda brand Something & Nothing engages its audience
The company’s founder explains how they use Mailchimp to engage its audience with cultural content
Social Sharing Strategies That Maximize Marketing Reach
Reach new audiences with proven content sharing techniques and platform-specific tactics for optimal results.
Social Media
Organic posts, paid posts, advertisements, and more—explore the different ways you can connect on social media.
Effective Social Media Strategy Tips and Tricks
Transform your social media presence with actionable tips to create a strategy that aligns with your business goals and drives results.
Essential Elements of an Effective Social Media Policy
Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.
The Role of Social Mentions in Brand Success
Learn why tracking social media mentions is vital for understanding audience sentiment and building brand loyalty.
From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays
Boost your brand with social media holidays. Create engaging content, join the conversation, and track success. Maximize engagement and showcase your brand’s personality.
How to Optimize Your Social Media Calendar
If you’re not using a social media calendar template to schedule your posts, there are several reasons to start.
Create Impactful Social Media Ads with These Expert Tips
Learn how to create social media ads that resonate with your audience and boost your brand’s engagement and ROI.
What Are Social Listening Tools and How Can They Help Your Business?
Social listening tools allow you to monitor and analyze online conversations about your brand. Learn how to use social listening tools here.
SMTP Relay vs. SMTP Server: Understanding the Differences
An SMTP relay can help improve the deliverability of your email campaigns. Learn how SMTP email relays are different from SMTP servers and their benefits.