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How soda brand Something & Nothing engages its audience

The company’s founder explains how they use Mailchimp to engage its audience with cultural content

Create Impactful Social Media Ads with These Expert Tips

Learn how to create social media ads that resonate with your audience and boost your brand’s engagement and ROI.

Unlocking Attention: Optimize Your SMS Open Rate

Maximize small and large business success with our guide on optimizing SMS open rates. Learn strategies to enhance your SMS open rate today.

SMS for Travel Agencies: Your Direct Line to Travelers

Find out why SMS for travel agencies is the key to faster replies, smoother trips, and happier customers.

SMS for SaaS: The Fast Lane to Product Engagement

Your product deserves engaged users. SMS for SaaS helps you get there faster. The best part? You can start seeing results from your first campaign. Here’s how.

Sales Prospecting Tips and Best Practices

Sales prospecting is one of the most important—and challenging—methods for driving sales. Learn how to do sales prospecting like a pro and generate leads.

What Is RFM?

Learn how to use the RFM model to identify top customers and build effective, targeted campaigns.

Reach vs. Impressions: Understanding the Key Differences

This guide explores the difference between reach vs. impressions so you can learn how to boost engagement and drive traffic.

The Basics of Predictive Analytics: From Data to Insights

Read this guide to learn the basics of predictive analytics and how predictive analytics can help you make better business decisions.

Using Post-Purchase Emails to Improve Customer Loyalty

Boost customer loyalty with post-purchase emails. Learn how to create effective strategies to engage and retain customers, and increase sales and revenue.

Elevate Perceived Value to Boost Sales and Brand Loyalty

You can significantly influence your customers’ purchase decisions by enhancing the perceived value of your products or services. Learn how in this guide.

What Is Penetration Pricing? Pros, Cons, and Strategies Explained

Is penetration pricing right for your business? Learn its pros, cons, and how to apply this strategy for sustainable growth.